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Digital Marketing: Paid search-engine marketing remains powerful toolDenver Business Journal (blog)Despite the influx of flashy new digital devices and marketing channels, search engine marketing continues be the workhorse of any marketing strategy. Consumers use search engines to start their research, respond to other marketing channels (such as ...

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Movie marketing gets personal ... face to FacebookMail TribuneToday, studios are embracing not just Twitter and Facebook but also more obscure sites like Instagram and We Heart It, adding them to traditional research and marketing tools such as comment cards at test screenings. Just this year, they've been ...and more »

NYRA plans marketing boost to build fan baseThe SaratogianBy PAUL POST SARATOGA SPRINGS — New York Racing Association plans to hire a new marketing director and boost that department's spending by $1.5 million in an effort to generate more fan interest. On-track attendance has declined considerably ...