The process of marketing includes four main stages that follow each other: planning, executing, tracking and measuring. All four of them are essential parts of a productive marketing process and none of them should be omitted by the management of a company.



A great marketing plan represents a base for other three marketing activities such as marketing execution, tracking and measuring the results of its implementation. After creating a good plan which is meant to guide entrepreneurs in their marketing activities and which contains as many details as possible, marketing execution is the next step.



Although the plan serves as a means of maintaining consistency in executing marketing activities and it is the very first step and should not be neglected. Marketing execution is the key to the successful fulfillment of marketing activities. During marketing execution, it is important to pursue the plan and execute each activity as it was planned. The effectiveness of marketing execution lies in taking advantage of every real opportunity and proper time management.



Marketing execution is extremely crucial but serves no purpose if the plan was not made appropriately. If the planning process is in disorder, marketing execution, no matter how outstanding, will not help to achieve positive business results.



Marketing execution should never be misjudged. It is not only about proper tactical approach like some entrepreneurs might think. Marketing execution is a discipline and a complex system and therefore has to be incorporated into a firm's strategy, aims and culture.

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